What we do

An advocate’s only job is you

  • Hadley O., Senior Patient Advocate at Baba

    Hadley O., RN, BSN

    Senior Patient Advocate

  • Kevin V., Senior Patient Advocate at Baba

    Kevin V., MPH

    Senior Patient Advocate

  • Marci S., Senior Patient Advocate at Baba

    Marci S.

    Senior Patient Advocate

  • Alexis E., Senior Patient Advocate at Baba

    Alexis E., RN, BSN

    Senior Patient Advocate

They make the calls, fight the denials, and coordinate your doctors, so you don’t have to

Insurance calls & appeals

Reads the denial, gathers what’s missing, and files the appeal.

Appointments & referrals

Sits on hold so you don’t have to, and keeps calling until there’s an answer.

Bills, prescriptions & resources

Checks each bill line by line against your coverage and disputes what’s wrong.

Coordination across your care team

Coordinates across the whole care team and keeps one plan everyone follows.

What an advocate actually does

Open a file to see the calls, paperwork, and follow-through behind one care plan.

One client’s care plan Choose from 8 open files
Open file 01 / 08

Open file 01 of 8

Appeal a denied scan

What landed on the desk

A client opened a denial for the scan her doctor ordered and had no idea what the letter was asking for.

What the advocate did

Her advocate read the denial, called the ordering clinic for the missing notes, assembled the appeal, and tracked it with the insurer.

What the client had next

A complete appeal was in review, with one person following the case and explaining each update.

It starts with a doctor, not a directory

Healthcare arrives as a knot: referrals, denials, bills, phone trees. Baba starts with a clinician who understands it, then matches you with the advocate who pulls it straight.

The headaches — Denied claim, Surprise bill, No ride to the appointment, Referral dead ends, Confusing paperwork, Unfilled prescription — untangle into: Community resources found, Specialized experts brought in, Administrative tasks handled.

Start with a clinician who listens

You begin with one of our specialized clinicians and doctors, who takes the time to understand your needs, including the unmet ones, and shapes them into a personalized care plan.

Meet the advocate matched to you

Based on that plan, you’re matched with the advocate best suited to you: one go-to person who knows your story and never makes you repeat it.

Feel the knots come undone

Your advocate works the plan: finding community resources, bringing in specialized experts, and handling the administrative tasks until the headaches leave your plate for good.

Who Baba advocates are

NursesSocial workersBenefits specialistsCare coordinators

Baba advocates are experienced healthcare professionals: nurses, social workers, and benefits specialists who have spent their careers inside the system you’re trying to navigate. Their only job is to be on your side.

Average years of healthcare experience
27+

Average years of healthcare experience

Individuals & families helped
6,000+

Individuals & families helped

Average time to consultation
1 day

Average time to consultation

Hours of talk time and support
10k+

Hours of talk time and support

Your questions,
answered

The things clients and families ask before getting started.

Baba advocacy is covered by Medicare, Medicare Advantage plans, and Medicaid in certain states, so most clients pay nothing out of pocket. We confirm your benefits and explain any cost-sharing before you begin.

Someone in your corner, covered by Medicare

Match with a Baba advocate. Ready whenever you are.