Answers for the road ahead
One place for the practical details, from the first call to ongoing support.
First things first
A quick orientation before you decide whether Baba is right for you.
An advocate is an experienced healthcare professional who helps you understand the plan, coordinate with clinicians and insurers, and complete the practical work that care requires. Your advocate keeps your priorities visible while you make the decisions about your health.
An advocate can help when appointments, insurance, bills, prescriptions, and follow-ups start competing for your time. You have one person who knows the plan, handles calls and paperwork, and keeps the next step clear.
You work with a person. Baba uses software and AI tools to support administrative work, but your advocate owns the relationship, the decisions about coordination, and the follow-through.
Baba advocates are experienced healthcare professionals, including nurses, social workers, benefits specialists, and care coordinators. They know how to work across clinical offices, insurance plans, pharmacies, equipment suppliers, and community services.
You begin with a virtual intake with one of Baba’s providers. Baba checks eligibility and coverage, then matches eligible clients with an advocate who gets to know their needs, preferences, and current care plan.
Advocates do not diagnose conditions, prescribe medications, change clinical instructions, give legal advice, or provide hands-on care. They bring clinical questions back to the appropriate licensed clinician and help carry out the plan that clinician sets.
Coverage and cost
How eligibility checks, costs, denials, and equipment coverage work.

Coverage is checked individually. Medicare and Medicare Advantage cover advocacy for many eligible clients, and most eligible clients pay $0 out of pocket. 1
Baba reviews the client’s insurance plan, location, and the requirements for advocacy services. Coverage varies by plan and state, so the result and any expected cost are explained before enrollment.
No. Practices, community organizations, home health and home care agencies, and senior living teams do not pay a fee to make a referral. A client’s eligibility and coverage are checked separately.
Yes. An advocate can review the notice, gather documentation from the clinical team, explain the appeal or authorization steps, contact the insurer, and track the request. The insurance plan makes the coverage decision, so an advocate cannot promise approval.
Yes. An advocate can review a bill for errors, contact the insurer or billing office, look for lower-cost medication options, and help identify assistance programs. Any medication change remains a decision for you and your prescribing clinician.
Yes. An advocate can coordinate orders, confirm supplier requirements, gather clinical documentation, track authorization, and help with an appeal if a claim is denied. Equipment coverage is a separate insurance decision based on the device and clinical documentation.
Working with your advocate
How consent, communication, family involvement, and follow-through fit together.

Your advocate can schedule appointments, prepare questions, join visits by phone, arrange medical equipment, review bills, appeal insurance decisions, apply for benefits, and coordinate in-home or community support. Your care plan determines where the work begins.
Yes. An advocate can organize records, coordinate specialists and therapy, track prescriptions and equipment, arrange transportation, and prepare follow-up questions around a condition or recovery plan. Licensed clinicians remain responsible for diagnosis and treatment.
Yes, with your permission. You decide who may join calls, receive reminders or updates, and help with next steps. You can change that permission later.
Yes. You can help them get started and join the first conversation. The person receiving support must agree to the service and decide what Baba may share with you.
Not when your family member can make their own decisions and give permission directly. If you already act under a power of attorney, Baba will confirm which documents are needed before sharing information or coordinating care.
Your advocate can use phone calls, texts, email, or Baba’s website, based on your preferences and the work at hand. You can also choose whether a family member joins a call or receives an update.
Baba protects personal and health information and shares it only with people you authorize or as required to provide the service. You choose who may be contacted and what may be shared with them.
For clinicians and partners
The referral handoff, clinical boundaries, updates, and continuing support.

Physicians, specialists, practice teams, discharge planners, senior living teams, home-based care teams, and community organizations can start a referral. Families can also help a loved one begin the intake process.
Baba contacts the person, explains advocacy, confirms consent and coverage, and arranges the initial consultation. If they choose to continue and are eligible, an advocate begins the coordination work identified in the care plan.
Include approved contact details, timing, consent information, the practical needs that still lack an owner, and the person who should receive an update. Protected health information should go through the secure referral flow, not a general partnership form.
No. Advocates do not diagnose, prescribe, or change clinical instructions. They handle coordination work and return clinical questions or urgent concerns through the care team’s agreed escalation process.
With the client’s consent, Baba can share a structured update through the agreed channel. It separates completed work, open items, and anything that needs clinical review.
Not necessarily. Baba and the referring organization agree on a secure referral channel and where updates should return. Community partners can also refer by phone, email, or a simple form when no health information is included.
Yes, when the person remains eligible and chooses to continue. Baba can keep working on open insurance, appointment, equipment, benefit, and family coordination needs after a home health episode or facility stay ends.
Still deciding where to begin?
Start with a coverage check, or contact us if your question is not answered here.
