Advocacy, explained
A trained healthcare professional who works for you.
Your advocate learns what matters to you, then does the follow-through: preparing questions, organizing paperwork, calling insurers and doctors, and keeping family updated with your permission. Advocates do not diagnose, prescribe, or give legal advice. They make sure the right people have the right information and that you know what happens next.
Open a file to see the calls, paperwork, and follow-through behind one care plan.
Open file 01 of 8
What landed on the desk
A client opened a denial for the scan her doctor ordered and had no idea what the letter was asking for.
What the advocate did
Her advocate read the denial, called the ordering clinic for the missing notes, assembled the appeal, and tracked it with the insurer.
What the client had next
A complete appeal was in review, with one person following the case and explaining each update.
Healthcare arrives as a knot: referrals, denials, bills, phone trees. Baba pulls it straight.
The headaches — Denied claim, Surprise bill, No ride to the appointment, Referral dead ends, Confusing paperwork, Unfilled prescription — untangle into: Community resources found, Specialized experts brought in, Administrative tasks handled.
You begin with one of our specialized clinicians and doctors, who takes the time to understand your needs, including the unmet ones, and shapes them into a personalized care plan.
Based on that plan, you’re matched with the advocate best suited to you: one go-to person who knows your story and never makes you repeat it.
Your advocate works the plan: finding community resources, bringing in specialized experts, and handling the administrative tasks until the headaches leave your plate for good.
Say your mother came home from the hospital on Saturday after a fall. Here’s what her advocate might be doing by Friday.
Monday
Her advocate calls the insurer, confirms the walker in her discharge notes is covered, and orders it from an in-network supplier.
Wednesday
Both follow-up appointments are scheduled around her energy, with rides arranged and a prepared list of questions for each doctor.
Thursday
A surprise ambulance bill gets reviewed line by line. Her advocate spots a coding error and files the correction with the insurer.
Friday
With her permission, the family gets a plain-English update: what happened this week, what’s next, and the one thing to watch for over the weekend.
An illustrative week. Yours will look like your life, because your advocate builds it around you.
Baba advocates are experienced healthcare professionals: nurses, social workers, and benefits specialists who have spent their careers inside the system you’re trying to navigate. Their only job is to be on your side.
27+
Average years of healthcare experience
6,000+
Individuals & families helped
2 days
Average time to consultation
10k+
Hours of talk time and support
Advocacy through Baba is covered by Medicare, Medicare Advantage plans, and Medicaid in certain states, so most clients pay nothing out of pocket. Your advocate confirms your benefits and explains any cost-sharing before you begin.
An advocate with Baba
$0
out of pocket for most clients
Hiring a private advocate
$250-500+
per hour, out of your own pocket
Coverage varies by plan and state. Your advocate confirms exactly what your insurance covers before you pay anything.
Baba advocacy is covered by Medicare, Medicare Advantage plans, and Medicaid in certain states, so most clients pay nothing out of pocket. We confirm your benefits and explain any cost-sharing before you begin.
Match with a Baba advocate. Covered by Medicare, ready whenever you are.
