I’m thrilled to announce Baba, The American Healthcare Company.

Baba connects older adults and their families with dedicated advocates who can coordinate their care. Our advocates are nurses and social workers who have worked at the front lines of the healthcare system for decades, and who can get folks the resources they need.

This company was born of a family tragedy and has grown to support thousands of families across every corner of the country. 

That’s why I am thrilled to announce Baba and our more than $6.5m seed round led by General Catalyst, alongside Genius Ventures, Soma Capital, Ground Up Ventures, and Triedge Investments, talented executives from Scale, Google, and Anthropic, founders like Jordi Hays (TBPN) and Kareem Amin (Clay), and many others.

An unprecedented moment

By 2030, for the first time in history, there will be more Americans over 65 than under 18. Healthcare administration costs have already ballooned to become the single biggest expense in almost every state, and people still fall through the cracks.

But this is a story of redemption. America has the most hardworking doctors, innovative universities, and generous benefits in the world. Our challenge is not one of a failed healthcare system, but one suffering from broken care coordination. 

Baba’s network of advocates acts as the connective tissue to make people healthier, save money, and reduce fraud.

Not your normal healthcare team.

Our team is exceptional, in pedigree and in practice, and we understand the responsibility that comes with building something big. Baba is more than 50% former founders, with a team from Stripe, Liquid AI, Palantir, MIT, CMU, and Waterloo. We count IOAI gold medalists, Palantir Meritocracy Fellows, and college athletes among our ranks.

There’s something sacred in pushing yourself to your limits in the company of other ambitious, committed people. Our days are chaotic and uncertain, but never dull, and we each believe we’re doing our lives’ best work.

It’s easy to become anxious about what the future of work looks like in an era of AI abundance. As the world changes around us, a few things become more important: choosing a company with the right team and capital, that’s building in an industry with deep regulatory moats and a rapidly growing TAM.

Baba finds defensibility in a number of ways— from regulators, from marketplace dynamics, and from significant tailwinds of an aging population and shrinking labor force. Older adults want to age in place, but we lack the infrastructure to support their desire to do so in a way that does not increase social isolation and adverse health outcomes. 

We’re hiring across engineering, design, and operations. If you are a future founder, or have ever been curious to see what you're capable of when building in the right environment, please apply at callbaba.com/join-our-team.

And of course, a special thank you to the Baba team (and their families!) that has worked so hard to bring this company to life. A blessing to work with you all.